We teach the ‘slap, pull, fold & rest’ method of kneading and the results speak for themselves.” . 26 July 2019 F&B Fridays: Global Baker on the Rise One New Zealand baker, author and businessman has founded many brands here in Singapore. Our bakery products are hand-crafted and made with time honoured processes with honest ingredients. That self-belief helped him "box on", he says, when it took almost six months for the first Baker & Cook to open due to delays caused by the extensive renovation required. Award-winning author of thirteen cookbooks and presenter and judge in multiple TV shows, Dean co-owns and is the founder of the successful artisan bakeries Baker & Cook, Plank Sourdough Pizza, Mo & Jo Sourdough Burgers and Brettschneider's Baking & Cooking School in Singapore and beyond. Plank Sourdough Pizza is the first pizzeria in Singapore specialising in sourdough crust pizza. By registering, you agree to our T&C and Privacy Policy. We have been experiencing some problems with subscriber log-ins and apologise for the inconvenience caused. We spoke to the dessert aficionado, and found out who ignited his love for pastries. Entrepreneur Experiences with Dean Brettschneider Description Celebrity baker Dean Brettschneider is an award-winning author of 12 cookbooks, a TV presenter on shows like ‘Great Kiwi Bakeoff’ and has combined his love for food with his entrepreneurial spirit to open 10 bakeries, five pizza restaurants, one burger restaurant and one cooking school in just 8 years. See more ideas about recipes, food, tv food. No. Jan 10, 2015 - Explore JACQUIE KEHOE's board "Dean Brettschneider" on Pinterest. ... but brainchild of Baker & Cook Dean Brettschneider … "He is very capable in his domain and he is not just a celebrity chef by name. He also has bakery interests in London and in the coming year Manila, UAE and Budapest. My view is that 50 per cent of Baker & Cook's success lies in its food offering and the other 50 per cent is the design of the stores, the vibe, the staff and the customers. Learn to Bake and Cook with Global Baker Dean Brettschneider May 20, 2016 / No Comments Nestled in the quaint leafy Hillcrest suburb at Bukit Timah, co-owner and founder of the Baker & Cook artisan bakeries Dean Brettschneider shares his craft through Brettschneider’s Baking & Cooking School. "People would sometimes say, 'That Dean guy is a bit arrogant' and maybe in my younger days, yes. My life so far: Mr Dean Brettschneider (above) at the Rangiora Bakery in New Zealand where he apprenticed as a teenager; and with wife Vibeke and son Jason at Plank pizzeria in Opera Estate this year. He grew up in a farming community in New Zealand - his father worked in the meat business, his mother in machinery and his older brother is a butcher - and cooking was a part of family life, which he enjoyed. Dean Brettschneider Baker Boy and C.E.O. Our Secret for Making Pizza “It’s all about the sourdough base and sourdough is in our DNA. BAKER-ENTREPRENEUR DEAN BRETTSCHNEIDER on the success of his bakery chain, Baker & Cook. "What's your biggest failure - making a cake or something, some people ask. He also hosts the Kiwi Baker series in Shanghai, France, Singapore & California, as well as many other TV programmes that promote baking excellence. Arguably one of the world's best bakers with an international following, Dean is truly a global baker. The growing number of stores has made it difficult for Mr Brettschneider to bake much, except when he teaches at the baking and cooking school he opened in April in Greendale Avenue. Award-winning author of twelve cookbooks & presenter and judge in multiple TV shows, Dean co-owns and is the founder of the successful artisan bakeries Baker & Cook and Plank Sourdough Pizza in Singapore. DEAN BRETTSCHNEIDER is a global-based professional baker and patissier with an international following. Article from twitter.com. That’s not all – stay tuned and learn from Dean on how to bake the perfect scone! Dean is a global-based professional baker and patissier with an international following. Dean is the author of 13 award-winning books on baking, and he appears as co-host and lead judge of the successful reality TV series, New Zealand’s Hottest Home Baker. Later, he travelled to Europe to hone his baking skills, doing internships in the kitchens of various establishments, from supermarkets to hotels to artisan bakeries, for three years. I just looked around and thought, 'Wow, how can there not be an opportunity here?'". 20/01/2021 . He says: "If I were Coffee Bean & Tea Leaf or Starbucks or Costa, I would analyse it and over-analyse it and research it and count how many cars go past. Landlords in the city also came knocking on his door, keen for him to open downtown, but he was not interested. Dean Brettschneider says he has introduced new world artisan baking to Singapore. With awesome cafe settings and quality artisanal food and coffee, you’ll never be disappointed! Dean Brettschneider, Baker & Cook . "He's a hands-on guy. Come December, Baker & Cook will take its first step overseas with a franchise in Manila. He says candidly: "Are we looking at putting Baker & Cook in other IHG hotels around the world? Plank Sourdough Pizza is the first pizzeria in Singapore specialising in sourdough crust pizza. With 10 outlets open here now, he spends up to three weeks a month in Singapore and, when he is not around, he keeps track of things at the stores via closed circuit television, which he accesses on his smartphone. But exclusive to Singapore is the beef and chimichurri burger ($24) brightened with herbaceous notes from the green sauce. The NZ Chamber is thrilled to introduce a new event series, "Great Kiwi Stories" starting with well known baker Dean Brettschneider, Baker Boy & CEO. Sourdough Masterclass with all the fun ladies! Thanks for coming 19/01/2021 . Passion is my Main Ingredient | First opened in 2012, Baker & Cook is Singapore’s only true artisan bakery & foodstore. Arguably one of the world’s best bakers, with an international following, Dean is truly a global baker. Even failed cakes are not failures to me, they're just experiences.". Singapore; Singapore; Brettschneider's Baking & Cooking School; Brettschneider's Baking & Cooking School is led by Global Baker Dean Brettschneider and is part of the Baker & Cook Family (13) Operating as usual. All done! On their way home after dinner, they passed by an old furniture shop in Hillcrest Road and Mr Brettschneider told the other two, who work in shipping: "If you can get that corner shop, then why don't we put a bakery there?". Born in Rangiora, Canterbury, Brettschneider baked some of … He says: "I wanted to do neighbourhoods only because the rent in the city is too expensive for a low-value product and people don't go to the city to buy a nice loaf of sourdough bread.". Cart Dean Brettschneider on Baking Classes at Baker & Cook. He also has bakery interests in London and in the coming year Manila, UAE and Budapest. But a log-in is still required for our PDFs. First opened in 2012, Baker & Cook is Singapore's only true artisan bakery & foodstore. Thank you! The Life Interview with Dean Brettschneider: Baker on the rise Since 2012, Baker & Cook founder Dean Brettschneider has rapidly opened seven bakeries, two pizzerias and a culinary school in Singapore Dean Brettschneider, Global Baker shares more about how he manages his businesses amidst current market conditions and how he stays relevant in the international F&B … Dean Brettschneider says he has introduced new world artisan baking to Singapore. Kiwi baker Dean Brettschneider was visiting a friend in Singapore when he decided the local neighbourhood could do with a bakery. Presented by Camden Hauge and Dean Brettschneider Join our panelists Camden Hauge from Shanghai and Dean Brettschneider from Singapore as they talk about the impacts of COVID-19 on their businesses abroad. Despite his standing in the industry, he still pops into the bakery and works alongside his staff.". On whether he encountered any failures along the way, his answer is a swift "No". He resides in Denmark, Singapore and New Zealand, where he heads up his global baking empire. Dean Brettschneider has branded himself the 'global baker' and it's not hard to see why. His confidence was based not just on the taste of the variety of baked goods it offered - from Australian lamingtons and German volkorn bread to Italian bomboloni doughnuts and English scones - but also on his carefully crafted reputation as a "global baker". "The school was going so well and my team was under a lot of pressure and so was I, so I decided to cancel my flight home," he says. Arguably one of the world’s best bakers with an international following , Dean is truly a global baker, he now resides in Denmark, Singapore & New Zealand where he heads up his global baking empire. He travels regularly and consults in Europe to the baking industry and to many large retailers. Baker & Cook is hands down one of our favourite cafes and bakeries in town. Baker & Cook's senior outlet manager Che-Ann De Leon, 40, says he clears the tables and does the dishes when the store is short-handed. When it finally opened, the overwhelming response from customers was a validation. Join ST's Telegram channel here and get the latest breaking news delivered to you. Without bravado or pride in his voice, the 47-year-old says: "I was really confident about success because I had a brand behind Baker & Cook and that is Global Baker Dean Brettschneider.". It is a question others have asked him before. My life so far: Mr Dean Brettschneider at the Rangiora Bakery in New Zealand where he apprenticed as a teenager; and with wife Vibeke and son Jason at Plank pizzeria in Opera Estate this year (above). The recipes for all your Baker & Cook favourites are right here for you to try at home. Eight of these stores opened in a span of 18 months from last year to this July, despite a sluggish economic climate. The personal epithet has been his identity since 2005, after an acquaintance used it to describe his business involvements around the world as a baking consultant, cookbook author and culinary judge on television. Recently Dean filmed a Baking & Travel Still, he continues to help in the bakery when he can. "It's not just about doing great breads," he says. Singapore; Singapore; Brettschneider's Baking & Cooking School; Brettschneider's Baking & Cooking School is led by Global Baker Dean Brettschneider and is part of the Baker & Cook Family (13) Operating as usual. It seems that you have already subscribed to this list. Please check your email and confirm the newsletter subscription. They were funded wholly by profits from the business, which average 20 per cent before tax. Jan 17, 2014 - “Curry & Black Sesame Seed Bread ready to be loaded into the oven at Baker & Cook Singapore” .. But we've got the healthy mix of what makes it accessible and affordable every day - it's what you need to be in the neighbourhood.". Dean Brettschneider is one part professional baker and one part entrepreneur. The group managing director of Commonwealth Capital, Mr Andrew Kwan, 50, says he was introduced to Mr Brettschneider through a mutual friend and he was impressed with how the baker was "a thorough professional". He remains the majority shareholder and he has three other partners - two investment companies, Commonwealth Capital from Singapore and Richardson Capital from the United Kingdom, and Mr Anders Boye, who works in a shipbroking firm and helped to open Baker & Cook in the beginning. Account & Lists Account Returns & Orders. To complement your pizza, we also serve fresh salads, pastas, ribs, sweets, craft beers and wines. He says: "Even then, I was known in the industry for being a bit of a maverick and the company brought me in to raise the profile of its business.". Mr Dean Brettschneider (above) at his baking and cooking school in Greendale Avenue. New Zealand baker Dean Brettschneider had no doubt from the beginning that his bakery in Singapore, Baker & Cook, would succeed.His confidence was based not just on the taste of … It was Mr Brettschneider's first trip to Singapore and he was visiting a friend, a fellow cycling enthusiast who lived in the Hillcrest area. Growing up in a farming community in New Zealand, Mr Dean Brettschneider enjoyed cooking and was the only male student in home economics class in school. Sourdough Masterclass with all the fun ladies! Thanks for coming All rights reserved. We had a great time last evening with Dean Brettschneider during our first Great Kiwi Stories event. Check out the snippets of DΞΔN's live performances in Singapore! The lack of a bakery-cafe in the neighbourhood left him ravenous for a bite after the ride and also hungry to open a shop there. 198402868E. He says: "Do I have to do the TV show? Share gift link below with your friends and family. "As soon as we made something, we were selling out of it," he says, adding that things sometimes got so busy he would sleep on the floor of the office rather than commute to and from work. I say I have no idea. A version of this article appeared in the print edition of The Straits Times on October 31, 2016, with the headline 'Baker on the rise'. Yes. Indeed, Mr Brettschneider is one who chases opportunities and his journey as a baker began when he seized the chance to apprentice, as a teenager, at the award-winning Rangiora Bakery in New Zealand. What surprised him, rather, was the untapped potential for a bakery in the laid-back Hillcrest area off Dunearn Road when he came upon the place in 2011. Read 3 articles daily and stand to win ST rewards, including the ST News Tablet worth $398. We offer the best curated sourdough pizzas, in a relaxed, cosy and family-friendly restaurant. I can say that today, speaking to you, is a day off, but my mind's constantly moving, thinking," he says. He concedes that his belief in himself has, at times, rubbed others the wrong way. Dean Brettschneider shares his craft through Brettschneider’s Baking & Cooking School. G Talk Singapore: Dean Brettschneider, Passion is my main ingredient. Award-winning author of twelve cookbooks & presenter and judge in multiple TV shows, Dean co-owns and is the founder of the successful artisan bakeries Baker & Cook and Plank Sourdough Pizza in Singapore. We offer the best curated sourdough pizzas, in a relaxed, cosy and family-friendly restaurant. Seven years later, his … No. He is so committed to the business and his team that he cancelled his 47th birthday celebrations in Denmark in April to help out at the newly opened school. Three months later, they took over the furniture shop and made it the flagship of Baker & Cook. He had found himself there after a 5am, 180km cycle around the island, the morning after he stopped over in Singapore from Denmark, on his way to New Zealand. Brettschneider draws a comparison between his homeland and Singapore: “They’re both young … SPH Digital News / Copyright © 2021 Singapore Press Holdings Ltd. Co. Regn. This luxuriously equipped and beautifully appointed culinary studio, opened in 2016 with a full lineup of professionally taught hands-on baking and cooking courses in a fun and casual environment. You have reached your limit of subscriber-only articles this month. Baker and Cook's Dean Brettschneider transfers his knowledge of taming gluten and yeast with a line-up of baking classes at his own cooking school. Dean Brettschneider is the Global Baker - professional baker and patissier, teacher and award-winning author … He doesn't just tell us what to do; he works with us and sets an example," she says. New Zealand baker Dean Brettschneider had no doubt from the beginning that his bakery in Singapore, Baker & Cook, would succeed. View other NZ Chamber Singapore events. Remember to check them out! He is unfazed by the business' swift expansion in the same way that he expects a mixture of flour, water and yeast to rise in the oven. He was the only male student in home economics class in school and when he was offered a baking apprenticeship, he grabbed the chance. So although he never owned a global bakery chain before Baker & Cook - he had one store in Dunedin, New Zealand, in the early 1990s and helped to set up the popular Baker & Spice chain in Shanghai in the late 2000s - he was sure his business in Singapore would take off, based on his brand and business savvy. If you sign up for a baking class at Brettschneider’s Baking & Cooking School, you can expect to be taught by Dean Brettschneider, an award-winning pastry chef with multiple international awards. He resides in Denmark, Singapore and New Zealand, where he heads up his global baking empire. Community; Great Kiwi Stories. As the business grew, he gained new partners. They now have over 10 outlets all over Singapore. Similarly, he launched Plank, a pizzeria specialising in sourdough pizza, last year because of the opportunity to open in Opera Estate. To complement your pizza, we also serve fresh salads, pastas, ribs, sweets, craft beers and wines. It was there that he learnt about the importance of marketing and authored his first cookbook, The New Zealand Baker (2000), which opened the doors for him to star in food programmes on a New Zealand television channel and publish 11 other cookbooks. He says: "For me, pizza is just really good bread with stuff on top and we know sourdough because of Baker & Cook.". This article is now fully available for you, Please verify your e-mail to read this subscriber-only article in full. The gift link for this subscriber-only article has expired. Baker & Cook is an artisan bakery & foodstore chain founded and co-owned by master global baker Dean Brettschneider, who has more than 25 years of experience in the world of baking. In April 2016 he opened Brettschneider's Baking & Cooking School in Singapore. New Zealander Dean Brettschneider, 46, chief executive and head baker at Baker & Cook, has opened five outlets in Singapore since the artisan bakery was founded in 2012. Hello, Sign in. The casual business idea grew on him as he talked about it over dinner at a pizzeria in Hillcrest with his friend and another acquaintance, also a resident in the area; both of them seconded his idea. 20/01/2021 . 3,375 Followers, 884 Following, 1,468 Posts - See Instagram photos and videos from Brettschneider’s Baking School (@brettschneiders) Photo: Dean Brettschneider He lives in Denmark with his Danish wife, Vibeke, 46, who works in insurance, and he has a son, Jason, 20, from an earlier marriage in New Zealand. Meet New Zealander Dean Brettschneider, the Global Baker, founder of the famous Baker & Cook Store in Singapore! Dean Brettschneider is a professional baker, patissier and entrepreneur. Both hotels are under the InterContinental Hotels Group (IHG), which he consults for. See more ideas about recipes, food, tv food. Dean Brettschneider is a professional baker, pâtissier and entrepreneur. So it was important for me to establish it here where we have control, where we have a presence and where we have the relationships.". "There's lots of great stuff around the world and in Singapore. Until we resolve the issues, subscribers need not log in to access ST Digital articles. He lives in Denmark with his Danish wife, Vibeke, 46, who works in insurance, and he has a son, Jason, 20, from an earlier marriage in New Zealand. Award-winning author of ten best-selling cookbooks, Dean is the founder and co-owner of Global Baker branded artisan bakeries in Shanghai and Auckland, as well as Baker & Cook a global bakery chain with its flagship store in Singapore. Get unlimited access to all stories at $0.99/month for the first 3 months. The exceptions are his store at the InterContinental Singapore hotel in Bugis and the takeaway kiosk at Holiday Inn Express Singapore Clarke Quay. They can read the article in full after signing up for a free account. "I think I'm very confident and that's partly the reason for my success.". Great Kiwi Stories Tickets Speaker Agenda Tasting Menu; More. Baker & Cook - Artisan Bakery & Foodstore, Singapore. The allure of this book is in the backstory of the warm, cosy cafe you frequently sit to enjoy fresh bread and coffee and the beautiful and honest way Dean writes it. These days, he is busy with the opening in Manila, an upcoming Baker & Cook cookbook and his first acting role in a Singapore television drama where he plays himself in the part of a mentor figure to the show's protagonist, a baker-wannabe. When he is less busy, which is on weekends when he has no business meetings lined up, he tries to visit the stores in person - "yes, still working" - as well as hit the gym or go for a run. Dean Brettschneider | 34 followers on LinkedIn. But I think some people confuse arrogance with confidence," he says plainly. Take a look at the four brands – including 17 outlets in SG – Dean has launched since moving here in 2012: Baker & Cook, Plank Sourdough Pizza, Mo & Jo Sourdough Burgers and Brettschneider’s Baking & … Eager to put what he learnt into practice, he returned to New Zealand and ran a bakery in Dunedin for three years before taking up a job offer with a baking ingredient company as a manager overseeing areas such as product development, customer service and sales. No. SPEAKING TOPICS. Oct 14, 2014 - Explore J o d i e's board "Dean Brettschneider Recipes" on Pinterest. Who hasn't enjoyed a hearty breakfast or a cup of coffee at any of Baker & Cook's outlets? Award-winning author of thirteen cookbooks & presenter and judge in multiple TV shows, Dean co-owns and is the founder of the successful artisan bakeries Baker & Cook, Plank Sourdough Pizza, Mo & Jo Sourdough Burgers and Brettschneider's Baking & Cooking School in Singapore and beyond. The location, nestled in a residential area, was ideal, but the shop space was too big for a Baker & Cook alone, so he came up with the idea of having an adjoining pizzeria. This is why we call it one of the best culinary schools in Singapore. The cafe was first opened in 2012 by New Zealand pastry chef, Dean Brettschneider. Brettschneider draws a comparison between his homeland and Singapore: “They’re both young … Web Design by iFoundries.Terms and Conditions | Data Protection and Privacy Policy | Shipping Policy | Frequently Asked Questions. Since 2012, he has opened seven Baker & Cook stores, two Plank pizzerias and a culinary school in mostly residential neighbourhoods such as Bukit Timah and Opera Estate, where customers cannot get enough of his best-selling carrot cake ($5.20 a slice) and volkorn loaf ($7.90) - baked goods studded with nuts and grains that appeal to his Singapore customers who want healthier breakfast options and treats. 4,973 Followers, 3,083 Following, 2,062 Posts - See Instagram photos and videos from Dean Brettschneider (@globalbaker) "But as an entrepreneur, you exercise gut feel and common sense. But they are all part of the puzzle that is life and I like to think I'm doing things that have some sort of connection to things that will happen later on in my life.". copyright © 2017 Brettschneider's Baking & Cooking School. Dean Brettschneider finally brings to you the story and recipes behind the successful artisan and food store, Baker & Cook. Dean Brettschneider, Baker & Cook. Do I have to open in Manila? New Zealander Dean Brettschneider, 46, chief executive and head baker at Baker & Cook, has opened five outlets in Singapore since the artisan bakery was founded in 2012. Baker & Cook is the creation & pride of celebrated Global Baker, Dean Brettschneider.\\To provide a contemporary dining & shopping experience striving to enrich as many peoples' lives as possible with … "It's not right if I just waltzed out of there because I have a birthday celebration and things were booked.". "No.
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