E-gift cards are a proven way to significantly increase sales and encourage repeat purchases. The average increase in card sales throughout the year was around 6.3%, but in the holiday months, gift card sales increased over 15% from 2017. Since gift cards are often an impulse purchase, it’s important to … If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Take a holistic approach to the merchants total cost of accepting payments. Product cards: How to use them to increase conversion in your online shop Getting thousands of visits would be useless if what visitors find does not convince them. Think of gift cards as valuable low-hanging fruit. Don’t forget to train your staff to do the same by asking a simple question to customers if they might be interested in purchasing an e-gift card for a friend or loved one’s birthday as they are paying the bill. 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According to a recent report, gift card sales hit nearly $6.36 AUD ($4.17 USD) billion in 2019 and are expected to reach $8.35 AUD ($5.47 USD) billion by 2023. Will my franchised restaurant make money? This makes it key that you promote your e-gift cards both online and offline. Everybody loves a gift card. Market gift cards as a self-gifting option. Put a gift card in an eye-catching frame on your front desk and make sure your staff asks every client if they’d like to buy one. In this case, bundling your gift cards together can be more appealing. Restaurants in the Weeds: Are You Ready for Cannabis Legalization? Increase sales-force focus to explicitly cover expanding debit-payment points. ... Punch cards or stamp cards are both super basic versions of a customer loyalty program. What is Celiacs and Gluten Intolerance all about? Their dining experiences are now extended through their mobile phones from the Instagram pictures of their delicious (and photogenic) dishes, sneak peeks on SnapChat, check-ins on Facebook, and so on. WORDLESS WEDNESDAY: ESPRESSO UP CLOSE & PERSONAL, In Honour of #Canada150: 5 Minutes with Renee Lavallee, The Nook Crêperie: Big flavours in a small city, Keys to successfully expanding a beloved business, increase sales and encourage repeat purchases. Share the Knowlege: Share on facebook. 2. Doubling Your Gift Card Sales: Provide Promotions Simply putting up signs or telling customers in an email that you offer gift cards isn't enough … By offering customized e-gift cards for these special occasions, you will give your clients the chance to show their loved ones how much they care by instantly sending them a personalized e-gift card to their favourite restaurant, your restaurant. Are you going to make your gift cards available in your store, online, or both? This success, however, is often affected by how visible e-gift cards are on your website. Gift cards are also a great way to make money and increase business in your store. Stand out. In Canada alone the gift card market is estimated to be worth more than $8 Billion annually, considering that 46% of consumers are more likely to buy a gift card over a gift today. AnyCard.ca is Canada's first e-gift card marketplace for restaurants, spas and retailers. Placement of physical cards is important, so think about your store setup and whether signage and a location next to the register might help you maximize gift card sales. Keep things simple for your customers by putting a gift card button front and centre on your website. Normally, sales forces are largely dedicated to winning and retaining the largest current acquiring customers. Balance out engaging and inspiring content with promotional offers to ensure customer satisfaction. 3 Ways Local Businesses Can Increase Gift Card Sales. More than half of U.S. households report receiving a gift card in the past 12 months, studies show, and 85 percent of those recipients redeemed the cards within the same time frame. Let’s face it: Most holiday shoppers end up buying a little … Email newsletters are one of the best ways to offer targeted content to your patrons and track their responses. Once your gift card programme is up and running, you’ll receive transfers for gift card activations in as little as one to two business days. By selling gift cards online you make it easier for your customers to buy them 24/7 from wherever they are. Macy’s, for example, does a great job at displaying its gift cards left, right and center in stores, gift card kiosks, on its website and its app. Share on twitter. Display gift cards proudly in your stores to make sure customers … With that in mind, we came up with three tips to help your restaurant take gift card sales to the next level! By default, the Square Point of Sale app will display £10,£20, £25, and £50 amounts to be loaded onto an eGift Card. Consumers are shopping earlier, buying more gift cards and leaning on digital gifting this holiday season. Just like you, your customers are getting busier and busier, often leaving gifts to the last minute and resorting to purchasing gift cards. Increase their in-store visibility. If you’re selling online, make sure you create a gift card section in the main navigation on your site. Placement of physical gift cards is important, so think about your store setup and whether signage and a location next to the register might help you increase gift card sales. Give them a gift certificate too: A great way to increase sales is to offer a little bonus to the gift-giver. After you’ve done your homework and have a solid idea of estimated sales for the year, it’s time to figure out the amounts to be loaded on your digital gift cards. It is one less thing to distract me from the real numbers,” says Liz Shepherd, an Independent Stylist with Color Street. 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Instead of discounting gift certificates, give them a … How To Increase Your Gift Card Sales This Holiday Season The holiday are fast approaching, and with them, your busiest time of year as a retailer. Just be careful not to offer too many; your customers might begin to wait for a sale instead of buying things at regular price. There’s a ton to get done before December hits — not least of which is making sure you have all your holiday merchandise on hand. Not knowing the law could cost you. For the recipient, it’s something special to swipe or scan for a celebratory experience. If you’ve already taken the time to create an online store, make sure you create a gift card section in the main navigation on your site, where you sell both physical gift cards and egift cards. You can reward your readers by including lead generation links to receive $5-$10 promotional gift cards and later track their redemptions to better target your content in the future. 3 Develop affordable acquiring packages to drive merchant acceptance and preference. Gift card sales between Nov. 1 … Consumers especially want gift cards around the holiday season. Something as simple as gift cards have the ability to ramp up sales and can ultimately add a nice boost to your bottom line. 3. Published on March 19, 2018. Wash, Lather, Rinse, Repeat: How to properly wash your hands in the kitchen. If your restaurant is not selling e-gift cards online, you are likely missing out on thousands of dollars in sales. Here’s a step-by-step guide on how to increase gift card sales. £20 is by far the most popular digital gift card amount purchase, but sometimes you need to customise the amount to more closely … Thinking of franchising your restaurant? Handling Negative Feedback Online: A Quick Guide, 5 Tips for Improving your Restaurant Business with the Spring and Summer Crowd, Ten ways to spread your message via good copywriting, Eight design tips for your restaurant’s concept. The more your customers are aware that e-gift cards are available, the more they will buy. The more visible your gift cards, the better positioned you are for … In … Thus, it’s no surprise to find that businesses that switch from paper gift certificates to plastic gift cards increase gift card sales anywhere from 35% to 50% to (some sources say) even as high as 100% over gift certificate sales. That’s why we are here to help you find a quick and easy way to continue to grow your business. Generation Z is here: Are they Millennials 2.0 or a Whole New Breed of Consumer? Take advantage of AnyCard’s 90 day free trial for Restaurant Canada members. For example, restaurant concepts can offer a complimentary appetizer for customers who spend a certain dollar amount at that establishment. Keep things simple for your customers by putting a gift card … Listen. Set up a Sales Incentive Program. These are techniques that involve making a product or service more accessible or affordable, or simply adding value. Hold a contest – Offer to automatically enter your customers into a cont… Credit cards also help to increase impulse purchases, since consumers are not tied to whatever amount of money they have in their wallet at the … Post was not sent - check your email addresses! Two simple words: e-gift cards. Birthdays, weddings, barbeques, Father’s Day… the list goes on. Get an amazing Romance Bouquet to express your feelings to your love. Shift sales to slow seasons: Gift cards have a lasting impact. Take advantage of Facebook and Instagram ads, through which you can promote e-gift cards to select audiences. When the rest of your store is on sale two weeks before the holidays, it can seem impractical to a customer to purchase a $25 gift card at $25. Trendy or Here to Stay? With the branded web gift card link, clients can purchase gift cards from within your branded online experience.When a client clicks on the link, that gift … Sell three $25 gift cards for … Finding a product or service to solve a problem or fill a need is easier than ever in today’s … For more information or other great tips to increase your gift card sales please contact info@anycard.ca. Make them highly visible at your business. In-store promotions are just as important as online campaigns! Creating timely promotions to encourage gift card sales can be a win-win strategy for brands of all types. That’s because there’s a huge market for gift cards. Many people will purchase a boxed cocktail set instead of looking for all the individual products. Are you making these eight restaurant social media mistakes? Increase their visibility online E-gift cards are a proven way to significantly increase sales and encourage repeat purchases. Increase sales: Gift card purchases come with a significant uplift, with 72 percent of customers spending more than the value of the gift card, First Data reported. © 2018 Restaurants Canada. It could be something as simple as putting up signs that say “Ask about our gift card promo” or “Give the perfect gift card,” either at your ch… In order for your customers to know about your gift cards, you’ve got to make your card visible and spread the word across all marketing channels. Summer is just around the corner and things are about to get busier. How to Increase Sales by Implementing a Customer Loyalty Program. … Bundling products is another great way to increase customer spending. There’s no subscription or redemption fee for gift cards, and they cost as little as a dollar per card, depending on your order, and digital egift cards are free. 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Here are a few easy ways to do this: Social media campaigns are a great way to target and reward consumers that already ‘like’ you. HOW TO PROMOTE IN STORE: Make it easy for customers to find your gift cards in store. They Buy LOTS of Gift Cards: Research done by CEB Global revealed that 2015 gift card sales in the U.S. reached $130 billion, a 6% increase from 2014, and by 2018, gift card sales are predicted to reach $160 billion. This success, however, is often affected by how visible e-gift cards are on your website. You should also consider promoting your e-gift cards on homepage banners and in drop down menus, making sure no customer can miss it! E-gift cards are a great way to differentiate yourself from the competition, foster customer loyalty and bring in new business. While summer might be a special occasion on its own in Canada, it also includes holidays and celebratory seasons like Father’s Day, Canada Day, weddings, graduations, baby showers and so on. Boosting Foodservice Employee Health and Performance for Better Staff Retention, Restaurant owners’ top operational challenges, PCs Pass New Labour Legislation in Ontario, Removing Barriers to Employment for Newcomers and Immigrants, Restaurateur Diaries: How to Attract and Keep Staff. A thousand visitors that make a purchase are worth more than a million that do not. https://bit.ly/2FFtgJw. Food Day Canada: How are you Celebrating? You can frequently promote e-gift cards on posts about special offerings by including a link to your e-gift card system on your website. Offer Discounts For Numerous Gift Cards. Be proactive and actively promote e-gift cards at your restaurant, on your menus and with visible signage. We're here to help you succeed! Start your … Whether they will complement your existing gift card system or will be a completely new feature, e-gift cards are a proven way to increase sales and help you capture your share of a $313 billion dollar global industry. Have a sale – You can offer a holiday or other discount to either the general public or your best customers. Sorry, your blog cannot share posts by email. Read on for more information on the Square gift card programme and tips on running a successful gift card strategy that feels right for your business. As you can see, using gift cards for direct sales businesses can help increase business in a couple of different ways. The gift card service from CardNow makes that easy with flexibility and a wide brand assortment. The more visible your gift cards, the better positioned … Share on linkedin. When set up correctly and targeted to the right customer, they practically do the work for you. This gives you a nice opportunity to include brands that result in a higher profit margin. Canadian consumers are more connected than ever. People Buy Benefits. All Rights Reserved. Draw Attention to Your Gift Cards. To be successful at selling gift cards, you’ll need a strategy. 1. So, what are some practical ways to increase your gift card sales? Holiday gift card sales are forecasted to increase 19% over 2019 buoyed by a surge in digital gifting as consumers shift shopping and gifting habits in response to COVID-19, according a report from Blackhawk Network. Restaurants Canada is a national, not-for-profit association representing Canada’s diverse and dynamic restaurant and foodservice industry. Without a focused effort and a sound, smart plan for spreading the word and an increased awareness of your gift card program, it can be difficult to reach the many potential customers who are likely to be interested in your offer. With Square gift cards, you can decide whether you want to work with predesigned card templates or create your own custom look. People don’t buy products, they buy the results that product will give. Give your sales staff a reason to get out there and sell, sell, sell. However, time is ticking, and you need to order them soon if you want to have them in-time. Are You Measuring Employee Retention – a Key Profitability Driver? Food Safety: How Clean Are Your Restaurant’s Touchscreen Devices? It's pretty difficult to satisfy a customer if you don't know what she wants - luckily, most of … Put a gift card in an eye-catching frame on your front desk and make sure your staff asks every client if they’d like to buy one.
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