Indonesia has been in the spotlight for the fruitful investment rounds its e-commerce enablers have witnessed, which will soon translate into growth of online marketplaces in the regional startup ecosystems.The e-commerce startups in fintech primarily provide payment solutions for marketplaces. Several markets have created a limited entry for international sellers with stringent import regulations and tariffs. The early stage entrepreneurs have to be cautious in picking up their e-commerce domain; let’s take a look at how the different sectors fared in the last five years from 2014 to 2018.The multi-product markets have seen a 38.4% rise in investments in the last five years. Most of the services offered by Rakuten are membership based with over 1.2 billion members actively using these services.Fashion e-commerce brand Zalando leads the way in the fashion and lifestyle segment in Europe. The company is spearheaded by founders Devan Hughes and Sokhikyan. There are several more e-commerce players now in the industry with some of the leaving a mark that is good enough to overshadow the stalwarts in several of the aspects globally and especially in their respective regional markets.As per HexGn, here are some of these rising e-commerce forces that are now ruling the roost as the top e-commerce companies in the world and in their respective regions.The Brazil-based ecommerce company is bringing in substantial revenues to the e-commerce industry in Latin America.
Amazon conducted trial runs in some countries to gauge how effective the adoption of this technology is and what issues need to be addressed before launching a full-fledged delivery service with drones.
The government bodies should also look into reforming the bankruptcy laws, making it easier for both the investors and companies in the digital segment. E-commerce startups have witnessed a 54.7% growth in the average investment amount per round in the period between 2014 and 2018. In addition to, or in place of, membership fees, some e-commerce platforms charge a relatively high commission on the sales that have been made through their platforms. The Princeton Alumnus has led the way for Amazon from being a small online bookselling company operating out of a garage to becoming a top e-commerce company worldwide selling virtually everything.
Therefore, it is necessary for the governments to create and nurture an ecosystem that will enable SMEs to do more business and get insights to refine their operations and build a deeper relationship with their customers.Here are three areas that the governments can focus on to increase seller adoption.Helping, coaching, guiding or assisting existing SMEs to leverage digital technologies to deliver existing and new products/ services thereby creating new revenue streams, models and marketsHelping, coaching, guiding or assisting existing SMEs to learn customer behaviour/ preferences continuously by leveraging digital technologies.Helping, coaching, guiding or assisting existing SMEs to increase their sales by utilizing digital technologies to get more leads in real time.To successfully create a hub for e-commerce and assisted commerce, the governments would need to set forums and events where thinkers and thought leaders can freely rub shoulders with e-commerce service providers, merchants and consumers. It is important to note that e-commerce is not just about creating a marketplace for buying or selling, in order to establish e-commerce ecosystems but also for other associated services. Rakuten’s founder Hiroshi Mikitani is a prominent e-commerce leader who has built an efficient team and working culture that is welcoming to diversity and innovation. However, the number of deals in this market has seen a 15.7% fall over the years.In terms of investment amounts raised, multi-products, fintech, transportation & logistics, and food & beverage have shown consistent performance in this five-year period. The urban population spends long hours at work, and prefers to spend their leisure time in other relaxing and recreational activities instead of shopping for grocery. In 2018, e-commerce startups had raised an average of $66.3 million per round. The company piqued the interest of e-commerce giant Walmart which went to acquire it in 201. Advanced technologies such as virtual reality and fintech solutions are being introduced and improved regularly to make transactions more transparent.
These regions have seen a fall in both investment amounts and the number of deals, in the last five years, and with abysmal levels of investment especially in 2018.According to an exclusive study conducted by HexGn, e-commerce ecosystem can be clubbed in the following segments.Between 2014 and 2018, more than 75% e-commerce startups have focused on e-tailing and marketplace related ventures.
The campaign was aimed at improving the employee’s fluency in English and involved making it the official internal language in the office.Andy Dunn founded Bonobos, a e-commerce fashion store for men and is a perfect example of you could build a brand purely on the web. This scenario includes the e-commerce startups across industries as well, according to an exclusive study conducted by HexGn, a global Pre Accelerator for startups.The number of investment deals in the e-commerce startups has decreased steadily in the last 5 years.
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