“Bombora is the only provider of Company Surge™ data. Firmographic and technographic data points on converted accounts can also be utilized to build a highly focused ICP of new target accounts. in the long run, many will evolve into data-agnostic data Currently, in the Terminus interface, our search functionality will only return topic options based onIn the future, we will look into enhancing this feature to include more flexible wildcarding functionality. “account-based marketing” and “ABM”).
Intent data is collected about business web users’ observed behavior - specifically, web content consumption. Our B2B Data Co-op monitors content consumption of over 6,700+ business topics. Our Data Co-op consists of members from globally renowned business media organizations, niche special interest publications, analyst firms, B2B events organizations, lead generation business and … Bombora is the leading provider of Intent data for B2B marketers. Combining Intent data with Account Based Marketing (ABM) can help you target and reach everyone involved in the B2B buying process. Check it out . natively within Data Studio, so marketers can easily:Create audiences with specific combinations of intent, engagement, and firmographic features.Action intent signals quickly with multi-channel advertising.Deliver intent trends to sales via Account Insights in Salesforce.Once their topic selection has been configured, Terminus customers will be able to view “Intent Topic” as well as “Last Intent Date” in the Data Studio reporting table, and “Intent Topic” and “Last Intent Surge” as Intent signals and topics are gathered through billions of monthly content consumption events. You can view Bombora's current taxonomy, in full, by navigating to their Please reach out to your Terminus Customer Success Manager or Onboarding Specialist to ensure this feature has been enabled for you. Bombora collects an unprecedented amount of B2B Intent, demographic, and firmographic data at scale. If your organization has multiple products or services lines, we’d recommend focusing on one or two of those to start with when selecting topics.
These topic suggestions will then be sent to the team at Bombora for review. Intent signals and topics are gathered through billions of monthly content consumption events. Through a direct sync with your Google Analytics platform, append up to 12 custom dimensions that can be used for custom reporting. Bombora - Intent data for B2B marketing and sales Bombora is the largest aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their customers are actively in-market. Bombora is the leading provider of intent data for B2B sales and marketing. Embedded Intent Powered by Bombora delivers Bombora Company Surge® natively within Data Studio, so marketers can easily: Create audiences with specific combinations of intent, engagement, and firmographic features. Here are some additional best practices and recommendations for topic selection:Reviewing the keywords in your SEO program can be a good starting point when thinking about topic selection. Meet customer demand where it exists with Bombora’s Company SurgeDeliver targeted campaigns and more holistic media strategies with Bombora’s Audience Solutions. Data includes Bombora Intent data, demographic and firmographic data.
Search our audience segments and reach B2B buyers more effectively by leveraging a massive database of demographic and firmographic attributes. Share this Bombora's Company Surge® Intent data combined with SalesIntel’s 95% accurate contact data identifies decision makers to target at the accounts which are ready to buy. Learn about the scale of the B2B Data Co-op and surf the demographic and firmographic data segments that are available for your digital advertising and other targeting needs.
The data is collected from a combination of anonymized publisher registration data, proprietary IP-to-Company mapping technology, and offline data sources. If you have topics you’d like to suggest as additions to Bombora’s taxonomy that are not currently available, you can send them to your Terminus Onboarding Specialist or Customer Success Manager, along with a brief description. You'll get a full-scale Company Surge® report, customized for your business needs, that you can take back to your team to review and test. If you need assistance with topic selection in the meantime, please work with your Terminus Onboarding Specialist or Customer Success Manager. Gathering data from across the B2B web Bombora captures intent signals from across the B2B web, spanning across multiple content sources. Limiting topic selection to 1-2 topics per product/service may lead to ineffective or incomplete results, so it’s best to start with an initial, more narrow focus and test and refine from there. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics amongst businesses. B2B Audience Segments. Through Bombora’s Data Co-op of over 4,000 B2B publishers, website behavior, and content consumption activities of over 2.7 million businesses are constantly monitored. Similarly, you can remove topics by selecting theThe Composite Score Threshold will be locked at a score of If you would like help strategizing on your topic selection before confirming, please reach out to your CSM to assist. Have more questions? Our B2B Data Co-op monitors content consumption of over 6,700+ business topics.Businesses that contribute data, join our Data Co-operative. In the Terminus integration, accounts with a surge score of 70 or greater will be considered to be showing intent. Read Article . Once your topics have been selected and saved, you will be able to update your topics on a quarterly basis.After selecting your initial topics and completing the internal configuration setup in the Terminus application, you can use the Data Studio columns and Global Filters to view and filter your CRM data by accounts that have demonstrated intent in specific topic(s) during a selected date range.Additionally, if you would like to add a new topic that is available in Bombora's taxonomy, but is not yet available in the Terminus interface, please reach out to Accounts that are Surging on one or more of your topics for a selected time range will be shown Intent data is data collected about a prospective business users’ observed behavior – specifically website consumption – that can provide insights into their interests in certain products or services, and provide signals for your internal teams (sales, marketing, customer success, etc.)
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