The hashtag allowed the brand to both be reminiscent and forward thinking throughout the campaign, whilst tying the act of recalling fond memories to easyJet's role in these stories – the flights. You don’t need any previous flying experience to apply for the generation easyJet programme. The campaign, the first since new CMO Lis Blair took over, aims to create a more emotional connection with consumers as it looks to be known for more than value for money. events, BBC "Line of Duty | Series 6" by BBC Creative, Maltesers "#TheMassiveOvershare" by AMV BBDO, Temptations "Creamy Purrrr-ée" by A&E/DDB, Become a member of Campaign from just £88 a quarter. Easyjet is turning 20 and, speaking exclusively to Marketing Magazine about the launch campaign, marketing lead Peter Duffy said it wanted to showcase people’s own travel journey over the years towards what it now calls ‘Generation Easyjet’.. The Generation easyJet Pilot Pilot Training Programme is Mutli-Crew Pilot Licence (MPL), or competency based programme that is designed specifically for easyJet. Our campaign hashtag - #TimeFlies – tied the whole integrated campaign together and acted as an entry mechanic for people to get their travel story featured across Europe. It was written by John Wilds and Elias Torres, art directed by Rupert de Paula and Daniel Glover-James, and directed by Ninian Doff through Pulse. EasyJet plc, styled as easyJet, is a British multinational low-cost airline group headquartered at London Luton Airport. Our incentive was simple – share your memory for the chance to win flights or even have your photo appear on our 20th Birthday Plane. 9 déc. Full accessto campaignlive.co.uk. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. A long-standing relationship with easyJet. 2014 - Cette épingle a été découverte par Grenade & Sparks. , plus get exclusive discounts to easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'. Additionally, interaction with our content was four times higher than usual. We exceeded our primary KPI of 10,000 entries, reaching 110,000+ entries in the five weeks the campaign was live, with 5000 entries on the first day. easyJet has launched a national campaign to inspire more girls to become airline pilots. The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. We have now set a more ambitious target that 20% of new entrant pilots attracted by easyJet in 2020 will be female. Source: Easyjet launches major brand campaign to celebrate 20th birthday | Marketing Magazine Easyjet is turning 20 and, speaking… In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport. We set a KPI of 10,000 entries for our competition which was based on averages of other branded UGC competitions which have run, with an uplift to take into account all European markets getting involved with the activation. A glance at easyJet’s traffic figures over the last 10 years shows a steady growth, from 44.6 million in 2008 to 81.6 million last year. Stay signed in. We noticed that people already loved sharing holiday pictures online – and decided to play on this existing popular behaviour. We are really excited to relaunch our Amy Johnson Flying Initiative for our next recruitment season and hope to see a whole new generation of female pilots inspired to start a career in aviation with us. easyJet therefore encouraged fans to share their favourite holiday photo from the past 20 years with information on when and where they were, along with any other memorable details. The agency will implement a full brand program including a digital, social media, advertising and guerrilla marketing, all dedicated to the French market. “They like … Media was by OMD UK. Fans had the opportunity to collaborate with the brand in making some of these pieces, further putting customers at the heart of the experience. By Staff on Tuesday, August 28, 2018 In a recruitment film released today, easyJet have reimagined a famous scene from Hollywood movie Catch Me If You Can. The empty place in front of the Cologne cathedral is seen on March 17, 2020 | Ina Fassbender/AFP via Getty Images Subscribe now. But instead of just replicating the TV ad with our online content, we wanted our audience to feel part of the journey. User submissions also appeared in their In-Flight magazine 'Traveller' which is read by over 68 million passengers per year with the photos being used on the easyJet website, emails, digital media and social channels throughout the year. The Tory minister, educated in Ghana, is targeting what he calls the “easyJet generation,” for whom traveling and working in the EU is taken for granted — but voting isn’t. But why stop there? Shorty Awards® is a registered trademark of Shorty Awards LLC. easyJet holidays: Free Child Places on easyJet holidays: One free child place for every two full paying adults sharing accommodation is available on selected holidays departing between 1/4/22 and 31/10/22, where you see the ‘Free child place’ label, subject to availability. No. EasyJet "generation easyJet" by VCCP. Each scene begins by focusing on one person, who then transforms into different people, to highlight the diversity of those who use the airline. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. With coronavirus, the easyJet generation learns to live in a Europe with borders The epidemic is a rude awakening for a generation used to traveling without visas or passports. The campaign, titled 'Generation easyjet', is intended to demonstrate how and why the airline appeals to such a wide market, from holidaymakers to business travellers. The campaign objective was to remind the audience of their favourite adventures from the past 20 years and the role easyJet played in those, in order to create positive associations with the brand. “For them being in the EU is a fact — it’s part of their way of life,” Gyimah told POLITICO. THE shorty awards entry period is now closed. shorty awards finalists will be announced in mid-march! finalists will be announced in march. In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport. The challenge was to find an idea that could leverage that equity while moving the brand image forward radically. Registration is free and only takes a minute. The easyJet 20th birthday campaign is vibrant and nostalgia-driven and features a awe-inspiring special edition airplane. The Generation easyJet Pilot Training Programme is Multi-Crew Pilot Licence (MPL), or competency-based programme that is designed especially for easyJet. Password. A second objective was to ensure easyJet was front of mind and amongst the top considered airlines when our passengers were considering the next holiday. 2014 - Cette épingle a été découverte par Grenade & Sparks. and the rest of the social web. Does easyJet carry more passengers than Ryanair? easyJet turned 20 in 2015. Campaign magazine. To further ensure that customers were considering their next holiday with easyJet, we followed up with inspirational content that brought different European destinations to life. News Uncategorized. The TV spot, created by VCCP, takes place in an airport and various European cities. The campaign objective was to remind the audience of their favourite adventures from the past 20 years and the role easyJet played in those, in order to create positive associations with the brand. VCCP, VCCP Kin, easyJet and OMD worked collaboratively to create a fully integrated 20th birthday campaign. EasyJet launches ’emotional’ campaign as it looks to be known for more than value. From £88a quarter*. The #TimeFlies hashtag appeared on bus-sides and billboards across our key European markets. Email address. The campaign, especially the social elements were unique to easyJet and the airline industry, as they helped easyJet transform their customers into their very own generation easyJet brand ambassadors. EasyJet is highlighting its role in bringing affordable flights to the masses with a new campaign. However, Easyjet is operating their current generation with a mixed fleet Airbus A319 and Boeing 737-700s they have also ordered almost 200 Airbus 319s.
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