Both legacy organisations and pure players face the challenge of reaching people in a more distributed environment where brand awareness, search, and recommendations are central to discovery.Third-party platforms are currently driving reach in online video. T he local TV news industry has changed rapidly in the past decade. Not setting aside significant resources for experimenting with new formats and forms of distribution is effectively a decision to not prepare for the digital future. is this the future of tv news?
A decrease in ratings has already shifted the marketplace for TV news. So far, there has been no investment in news. The right model is not always clear and no one model will work for all of the different providers or in all of the different contexts.Online, the challenge for incumbents is to adapt their formats and production process to new platforms and patterns of consumption; the challenge for insurgents is to create sufficient distinct, compelling content and build their brand in a crowded, fast-changing market. Many of them are still unsure about what their purpose is in an increasingly digital media environment, what to focus on, and how to integrate digital talent into news production (Sehl et al 2016). While broadband and mobile infrastructures still do not offer the universality, reliability, and low cost to the consumer of digital terrestrial television, and cannot currently effectively serve an entire population streaming high-definition video at the same time as television can, hardware, software, and connectivity are rapidly improving and offering better and better online video and IPTV experiences.Precise, consistent, and comparable data on how exactly these trends are evolving are hard to come by. Audience growth there is considerable. They ask existential questions about the value their newsrooms can bring to audiences, and some are tackling the disparaging critique that local news covers an absurd amount of crashes, fires and crime.“Our expertise in local communities is really significant,” says Sean McLaughlin, vice president of news at the The study’s authors argued that newsrooms need to focus more on investigative work that people rely on in their day to day lives. The vast majority of local TV stations nationwide are now owned by one of those big broadcasters. This raises wider questions about how sustainable the broad public interest role broadcast news has played in many countries over the last 60 years is.Television news is still a widely used and important source of news, and will remain so for many older people for years to come, but if television news providers do not react to the decline in traditional television viewing and the rise of online video – in particular on-demand, distributed, and mobile viewing – they risk irrelevance. go into markets to advertise, about 80 percent of their spend is on TV. The move to a ‘post-broadcast democracy’ heralded by the rise of cable and satellite multichannel television in the 1990s and 2000s may now point towards a ‘post-television democracy’ as digital media are on track to overtake television as the most important sources of news.The erosion of traditional television and the rise of online video present legacy television news providers with a range of challenges and opportunities.As we have shown, no one has defined how to do online video news. Since 2013, some estimate, digital devices have accounted for more than half of all time spent on screens in the US. This is a 21% decline.Young people’s media habits have always differed from those of older people, but people’s lifelong media habits also tend to reflect the media environment they have grown up in (see e.g. (See Figure 1.1)The erosion in time spent watching traditional television and the growth in on-demand, distributed, and mobile viewing across various forms of online video is significantly more pronounced when it comes to younger people. Audience share – the percentage of people viewing who are viewing a particular programme – may hold up for some channels and programmes, but the total audience that this is a share of is eroding, ageing, and spending less time watching television. Together, these trends present users with very different, and in many ways more attractive, forms of online video than what was available just a few years ago.With eroding television viewing forecast for all demographics, especially pronounced for younger demographics, advertising revenues are projected to stagnate and eventually decline (Meeker 2015). Future US, Inc. 11 West 42nd Street, 15th Floor, Furthermore, measurements are at least in part tied to the interests of media companies (Napoli 2011). As connectivity, devices, and file compression formats improve, this competition will become more intense. Online, content discovery is not about prime-time scheduling or position on the electronic programme guide, but about brand awareness, search, and recommendations – including social recommendations and algorithmically generated ‘you-may-also-like’ recommendations.Already, mobile devices account for the largest share of video-enabled devices globally (46% according to one estimate; see Figure 2.1, adopted from Evans (2015)). We focus on new experiments with television-like and video news online in the third part of the report because we are interested in innovative approaches to adapting to a new environment rather than the incremental evolution of traditional formats.We show how a limited number of new players, most notably video-on-demand providers like Netflix and Amazon Prime and platforms like Facebook and YouTube, are currently leading the move towards a video-enabled internet and that, while there are impressive experiments with both long-form in-depth content, shorter clips, and various modes of distribution, no one seems to have found the right recipe for online video news or IPTV news.What is clear is that the right recipes are unlikely to be the same recipes that worked for news bulletins or 24-hour news channels and that news organisations need to break with much of the broadcast legacy and continue to experiment with both editorial products and distribution strategies to make online video news work.
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